What is Digital Strategies?
Digital Strategies helps you use digital approaches and tools — including websites, apps, social media, messaging, email and AI-assisted experiences — to reach people wherever they are in their spiritual journey, to help them grow in their faith and to equip them to share Jesus with those around them.
Why Digital Strategies?
- People live their lives online. The average person around the globe spends seven hours a day connected to their devices.
- God’s people have always been eager to use whatever modern communication means are available to share the good news. We believe that digital approaches have the potential to radically accelerate the fulfillment of the Great Commission across all audiences.
- In 2024, our Campus Crusade for Christ International global digital ecosystem — a vibrant network of websites, social media platforms and interactive apps — reached 154.3 million users. This resulted in over 100 million engagements with evangelistic content and an astonishing 10.8 million opportunities for people to embrace a life-changing relationship with Jesus Christ.
How Digital Strategies Can Help You
The Audience Map offers a way to better understand where people are in their spiritual journey. It can spark reflection, deepen empathy and provide a helpful framework for understanding your audiences or even the people around you. The Audience Map is a great tool for learning how to connect more meaningfully with the people you hope to reach.
GodTools is a digital app that helps you talk about your faith. Talking about Jesus can feel complicated or even intimidating. This app, available in more than 100 languages, builds your confidence by guiding you before, during and after a conversation.
Indigitous is a global network of volunteers who are trusting God to use their technology skills to see the gospel go to new people, places and spaces. If you have a technology background and are curious about how to use those skills to fulfill the Great Commission, Indigitous is a great place to start.
Whether your expertise is in digital marketing, social media, digital/media content or product development, we’d love to help you use your talents to accelerate the Great Commission. With teams in 80 countries, we can connect you with opportunities right where you are — email us at content.strategy@cru.org to get started.